Internet marketing refers to the whole gamut of sales and marketing functions. These include media design, marketing strategy development, product advertising and the sale of goods and services.
The definition can be extended to the methodology for getting the message to the customer via the various means possible. There are some techniques necessary here that may or may not have their parallels in the world of ‘ordinary’ marketing strategies and techniques.
The two most important methodologies of these seem to be Search Engine marketing by which ads are placed on the search engines themselves, and banner advertising on specific relevant sites.
There are two important techniques that go along with these strategic functions.
These are S.E.M, (search engine marketing) and most importantly, Search Engine Optimization (SEO). This is extremely important because it was determined that most people browsing dor goods ans services rarely go past the 3rd Page.
Of equal importance is getting information back to the suppliers of the goods and services. This feedback is of critical importance to the implementation of a viable marketing strategy, and the number of occurrences on which the supplier can obtain this feedback is fundamental.
Quoted figures from The New Times show that an average large I nternet based organizations can get up to 2,500 opportunities to trawl for feedback per month based the four most used interactions tie websites mixed in with hits from traditional advertising sources.
These aspects must all be taken into account when devising an overall e-marketing strategy. Lack of attention to any of them could deal a death blow to the best product available.
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